Privacy Policy



We pledge to respect your privacy, to be transparent about our data practices, to keep your data safe, to never sell your personal data, to let you decide how your information is shared, and to only collect data that helps us improve our products and services.

NAMU Inc. designs products and tools that track posture to empower and inspire users to lead healthier and happier lives. This Privacy Policy applies to our personal posture monitoring products(“Devices”), our websites located at (individually a “Site” and collectively “Sites”), the NAMU Inc. Connect software (“Software”), and NAMU Inc. mobile applications (the “Apps”). The Devices, Sites, Software and Apps are collectively referred to in this Policy as the “NAMU Inc. Service.” By proceeding to use the NAMU Inc. Service you consent that we may process the data that we collect from you in accordance with this Privacy Policy.

Because we’re always looking for new and innovative ways to help you improve your posture, this policy may change over time, but any future changes will not affect data that was collected under a previous version of this policy. If any modifications substantially change your rights, we will send an email summarizing the changes to the address associated with your NAMU Inc. account and provide notice on the Site.

And remember, we’re here to help. If something in this policy does not make sense or if you have any questions, please contact us at

When We Collect Data


If you want to access data collected by your Device, you must create a NAMU Inc. account. When you create a NAMU Inc. account, we ask for some personal information, including your email address and date of birth. Your email address will be your NAMU Inc. account user name, which you will use to log-into your account. We do not display your email address to other users.


NAMU Inc. collects industry standard data from everyone who visits our Sites—even if you don’t have a NAMU Inc. account. This includes log data that automatically records information about your visit, such as your browser type, operating system, the URL of the page that referred you, the different actions you performed, and the IP address you used to access pages on the Site. We use this type of information to provide you with an experience that’s relevant to your location based on the IP address, to prevent Site misuse, and to ensure the Site is working properly.


When you sync your Device through an App or the Software, data recorded on your Device about your activity is transferred from your Device to our servers. This data is stored and used to provide the NAMU Inc. Service and is associated with your account. Each time a sync occurs, we log data about the transmission. Some examples of the log data are the sync time and date, device battery level, and the IP address used when syncing.


We do not view or store your credit card information. This is handled by our third-party payment processor. We store your shipping address so we can process your order through our fulfillment partner. If you are logged into your NAMU Inc. account when you purchase something on our Site, we associate that order with your NAMU Inc. account.


Whenever you contact NAMU Inc. for help, we collect your name and email address along with additional information you provide in your request so that we can provide you with assistance and improve the NAMU Inc. Service. If you contact us when you are already logged in to your account, the web form automatically pre-fills this information, so you don’t have to type it manually. You can also contact NAMU Inc. on public forums such Facebook; however, we cannot maintain the privacy of your communication to us if you contact us through these channels.

Why We Collect Data

NAMU Inc. uses your data to provide you with the best experience possible, to help you make the most of your posture, and to improve and protect the NAMU Inc. Service. Here are some examples:

  • Contact information is used to send you notifications and to inform you about new features or products we think you would be interested in.
  • Data and logs are used in research to understand and improve the NAMU Inc. Device and NAMU Inc. Service; to troubleshoot the NAMU Inc. Service; to detect and protect against error, fraud or other criminal activity; and to enforce the NAMU Inc. Terms of Service.
  • De-identified data that does not identify you may be used to inform the health community about trends; for marketing and promotional use; or for sale to interested audiences. See “Sharing of De-identified Data That Does Not Identify You” to learn more.

What Kinds of Data We Share


Personally Identifiable Information (PII) is data that includes a personal identifier like your name, email or address, or data that could reasonably be linked back to you. We will only share this data under the following circumstances:

  • With companies that are contractually engaged in providing us with services, such as order fulfillment, email management and credit card processing. These companies are obligated by contract to safeguard any PII they receive from us.
  • If we believe that disclosure is reasonably necessary to comply with a law, regulation, valid legal process (e.g., subpoenas or warrants served on us), or governmental or regulatory request, to enforce or apply the Terms of Service or Terms of Sale, to protect the security or integrity of the NAMU Inc. Service, and/or to protect the rights, property, or safety of NAMU Inc., its employees, users, or others. If we are going to release your data, we will do our best to provide you with notice in advance by email, unless we are prohibited by law from doing so.
  • We may disclose or transfer your PII in connection with the sale, merger, bankruptcy, sale of assets or reorganization of our company. We will notify you if a different company will receive your PII and the promises in this Privacy Policy will apply to your data as transferred to the new entity.


NAMU Inc. may share or sell aggregated, de-identified data that does not identify you, with partners and the public in a variety of ways, such as by providing research or reports about health and fitness or as part of our Premium membership. When we provide this information, we perform appropriate procedures so that the data does not identify you and we contractually prohibit recipients of the data from re-identifying it back to you.

Ways You Might Share Your Data


The privacy settings on new NAMU Inc. accounts are set to reveal minimal data about you with the purpose of getting you active and involved with the NAMU Inc. Service.


NAMU Inc. may offer opportunities to participate in contests, giveaways and other promotions. Any data you submit in connection with these activities will be treated in accordance with this Privacy Policy, unless the rules for those offers note otherwise.


NAMU Inc. may also ask you to participate in surveys (processed by NAMU Inc. or third parties) that help us understand your use of the NAMU Inc. Service. Any PII you provide to NAMU Inc. (or supplied by you or NAMU Inc. to such third-party survey providers) in connection with these surveys will only be used in relation to that survey and as stated in this policy.

How Long We Save Your Data

We store your PII for as long as you maintain a NAMU Inc. account.

How To Edit or Modify Data

Data that you provide to NAMU Inc. through the Site can be modified from your dashboard or NAMU Inc. account preferences. If you remove data from your NAMU Inc. account, it will no longer appear to you or others who use the NAMU Inc. Service. Backups of that data will remain associated with your NAMU Inc. account and in our archive servers.

How To Deactivate Your NAMU Inc. Account

You can deactivate your NAMU Inc. account by contacting Customer Support. When you do, data that can identify you will be removed from the NAMU Inc. Service, including but not limited to your email, name, photo(s), friends list and links to sites such as Facebook and Twitter. Backup copies of this data will be removed from our server based upon an automated schedule, which means it may persist in our archive for a short period. NAMU Inc. may continue to use your de-identified data after you deactivate your account.

Can I Opt-out Of Receiving NAMU Inc. Emails?

Of course! You can opt-out of receiving weekly summaries, achievement notifications, contests, giveaways, surveys and promotional emails by changing the notification preferences in your account settings or by unsubscribing via the “Unsubscribe” link in any NAMU Inc. email. Opting-out of these emails will not end transmission of important service-related emails that are necessary to your use of the NAMU Inc. Service.

How Does NAMU Inc. Keep My Data Safe?

NAMU Inc. uses a combination of technical and administrative security controls to maintain the security of your data. If you have a security-related concern, please contact Customer Support.

Contact Us

You can email us with any questions or comments at

Privacy Officer


180, Yeoksam-ro, Gangnam-Gu, Seoul, Korea, 06248